Disclaimer & terms of use

1. General guidance, not professional advice

Everything on rgpflow — the free tools, the guides, the Growth Checkup and the 30-day plan — is general information to help you learn and make better guesses. It is not financial, legal, tax, accounting or business advice, and it isn't tailored to your full situation.

If a decision matters a lot to you or your business, check it with a qualified professional before acting on it.

2. The calculators

The ad metrics, break-even and budget calculators use standard, well-known formulas, and we test them. But they can only work with what you give them: if a number you type is wrong or out of date, the result will be too.

Results are rounded for easy reading, so tiny differences from your ad dashboard are normal.

3. Benchmarks and estimates

Some tools compare your numbers to "typical" figures, or suggest a price or budget. Those figures come from published industry reports (2025–26) and our own reading of them. Please keep in mind:

• Industry reports often disagree with each other, because they measure things differently.
• Real results vary a lot by industry, country, account size, season and luck.
• Benchmarks go out of date. We review them, but there may be a gap before we catch a change.
• Influencer pricing is based on US-market rates. Other markets usually pay differently.

Treat every benchmark and suggested price as a starting point for your own judgement — not a rule, a quote, or a promise of what anyone will pay you.

4. The Growth Checkup and 30-day plan

The Checkup and the plan give suggestions based on the answers you choose. They can't see your actual business, website, audience or numbers, so they may miss things that matter to you.

Following the plan does not guarantee any particular result. Marketing depends on your product, your market and many things outside anyone's control.

The paid plan is sold and delivered through Gumroad, which handles payments and receipts. For any problem with a purchase, reply to your receipt email and a human will help.

5. Your data

• The tools: everything you type into the calculators and link builder is worked out inside your own browser. It is not sent to us.
• Checkup answers: saved in your own browser so the plan page can read them. You can clear them by clearing your browser's site data.
• Anonymous counts: we count page visits with Cloudflare Web Analytics, which uses no cookies and collects no names, emails or anything you type.
• Waitlist: if you join, your email address is sent to our form provider (Formspree). We use it only to email you about Pro — its launch and your early-bird offer — and you can unsubscribe anytime.
• Purchases: when you buy or unlock the plan, your license key is checked with Gumroad.

6. Other companies' names

Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Google, Etsy, Amazon, Shopify, Gumroad and other names mentioned here belong to their owners. rgpflow isn't affiliated with or endorsed by any of them. Their platforms change often, so some details on this site may lag behind.

7. Using rgpflow at your own risk

rgpflow is provided "as is". We work to keep it accurate and running, but we can't promise it will always be error-free, up to date or available.

To the extent the law allows, rgpflow is not responsible for losses or decisions that come from using the site — including money spent on ads, prices you set, or deals you make based on its suggestions.

8. Found a mistake?

We would genuinely like to know. We check our tools regularly and fix errors as soon as we find them. If something looks wrong, email us at [email protected].

9. Changes to this page

We may update this page as rgpflow grows. The date at the top shows the latest version. Using the site after a change means you accept the updated version.